Truth Central Refresh

A fun and fresh rebrand for the McCann Worldgroup global research team, focusing on the 25+ studies they have published. These studies aim to unearth impactful truths that create actionable takeaways for brands, all while being presented in multiple formats for internal and external consumption.

That encompasses 50+ markets, 700+ cities, 100,000+ interviews, and 45,000,000+ data points. Nbd.